Consolidate the brand
Center service content, local relevance, and ongoing optimization around the active dentsrusstl.com website.
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Dents R Us · Local SEO
Arnold + Greater St. Louis
100% coverage.18 #1 map placements.
An ongoing local SEO campaign moved Dents R Us from inconsistent number-one visibility to its strongest recorded search performance across the available March-through-September tracking history.
- Local Pack coverage
- 100%
- Number-one map placements
- 18
- Positions gained
- 37
- Positions lost
- 0
September 1, 2026 report · 10 keywords · Arnold, Missouri tracking location
The challenge
A strong local brand was not consistently owning the searches that mattered.
Dents R Us competes in a crowded St. Louis-area market for non-branded, high-intent searches such as paintless dent repair, mobile dent repair, and auto hail repair. Historical tracking showed useful visibility, but relatively few number-one placements and regular week-to-week fluctuation.
An older domain, dents-r-us.com, also remained associated with the brand while the active site operated at dentsrusstl.com. That created the potential for divided relevance and uncertainty about which property Google should prioritize.
The goal was not one temporary keyword jump. It was stronger relevance across the complete service category.
The breakthrough
20 of 20map placements ranked in the top two
Nine of the 10 tracked keywords ranked number one in both the Google Local Pack and Local Finder. The remaining keyword ranked number two in both.
The local SEO strategy
Make the business easier for Google—and customers—to understand.
Align the Google Business Profile
Strengthen the connection between Dents R Us and the repair services local customers actually search for.
Build service + geographic relevance
Create a broader content network around dent repair, hail repair, door dings, and localized search intent.
Track the complete search picture
Measure organic desktop, organic mobile, the Local Pack, and the expanded Local Finder separately.
Complete keyword results
Every tracked map placement finished in the top two.
Rankings from the September 1 report, measured from the configured Arnold, Missouri search location.
| Tracked keyword | Organic desktop | Organic mobile | Local Pack | Local Finder |
|---|---|---|---|---|
| Dent repair near me | 2 | 2 | 1 | 1 |
| Paintless dent repair near me | 2 | 2 | 1 | 1 |
| Car dent repair | 3 | 2 | 1 | 1 |
| Mobile dent repair | 3 | 3 | 1 | 1 |
| Paintless dent repair | 4 | 4 | 1 | 1 |
| Paintless dent removal | 5 | 5 | 1 | 1 |
| Auto hail repair | 7 | 8 | 1 | 1 |
| Paintless dent repair St. Louis | 13 | 13 | 1 | 1 |
| Hail damage repair St. Louis | 14 | 14 | 2 | 2 |
| Door ding repair | Not ranked | Not ranked | 1 | 1 |
Position distribution
The improvement was broad—not one outlier hiding weaker results.
Top five
32 of 40 measured placements ranked in positions one through five.
Top 10
34 of 40 placements appeared on the first page of results.
Top 20
Only two organic placements remained unranked in the tracked set.
What the data supports
This case study measures search visibility at the configured Arnold location. It does not claim that Dents R Us ranks number one from every location across the St. Louis metro, or that rankings alone prove a specific increase in calls, repairs, or revenue. Those outcomes require conversion and customer data alongside rank tracking.
The next phase
Need your business to own more of the local search page?